February, 22, 2008
Radio in a Digital Age....Cross the Digital Divide at CRS
Sheila Kirby
President Strategic Sales Development
Interep CEO Morrison and Abraham

There are major change occurring on the media landscape and if you don't get on board, you WILL be left behind.  Come to CRS 39 and participate in an interactive workshop.  I have been in radio sales for over 25 years.  I know what you are faced with today.  I will take you through a step-by-step approach to digital advertising and provide you with an in-depth look at Radio in the Digital Age.

With radio's unique ability to integrate Traditional and Digital media, I will show you how to capture a larger share of advertising dollars for your station.  You will have ideas to take back with you and put to work on Monday morning!!

I am certain you will walk away with a thorough understanding of Digital Integration including....

The changing landscape of media
Demystifying digital media
Digital media trends and opportunities
Country Radio "Doing Digital Right"  (real life, true examples of how some of the best Country stations in America make it work for them!) Digital Media Online Pricing and Metrics (yes, it's different than what we are used to, but it's a whole new language and you need to learn it)
SUCCESS STORIES   -   Take these back with you and USE them.  They will become YOUR successes.

We will be addressing the real challenges you face every day as sellers in a challenging economy.  Please join us on Friday, March 7 at 2PM in the Nashville Convention Center.  Looking forward to seeing you there!