Country Radio Broadcasters, Inc. has
released additional details of their newly redesigned agenda for next year's
Country Radio Seminar 41, to be held Feb. 24-26, 2010, at the Convention
Center in downtown Nashville, Tenn.
One of the biggest changes is the revised scheduling of panels, which now
allows registrants to attend more events without missing conflicting agenda
activities. The new lineup ensures that no more than three panels are held
simultaneously during the three-day seminar.
Additionally, the designation of market-specific panels has been eliminated.
The focus of all CRS 41 activities has been reassessed and updated to appeal
to all music industry attendees, regardless of market size or location. The
single day Sales panels have been redistributed throughout the three days of
the seminar as well.
"We have worked hard to implement some fundamental changes to CRS that we
hope will lay the groundwork for continued improvements in the future," says
CRB Agenda Chair John Paul. "We have listened to the feedback and
suggestions we've received on how to improve CRS, and it is our goal to make
sure Country Radio Seminar offers the most relevant and useful information
possible to our attendees so that it can be used immediately to their
benefit."
The Artist/Attendee Welcome Reception and the Consumer Focus Group are two
events returning to CRS 41 that have not been presented at the seminar in
recent years.
"The Artist/Attendee reception is an event that we are excited to bring back
to Country Radio Seminar for the first time in quite a few years. We feel
like this is a great opportunity for artists to mix with the radio
professionals at CRS in a relaxed, informal environment where everyone gets
a chance to just hang out and get away from the 'business' part of the
seminar for a while," says CRB President Becky Brenner.
The focus group will include panelists of all ages from a variety of
regional Country radio markets, marking the first time a live focus group
has been held at Country Radio Seminar since CRS 35.
A day-by-day breakdown of the 22 panels and other CRS 41 agenda items
follows.
Wednesday, Feb. 24:
CRS 41 officially begins on Wednesday with the Keynote Address, delivered
this year by financial authority Dave Ramsey. The Humanitarian Awards
Presentation, UMG's Lunch and Showcase Performance, the opening of the
exhibition hall, songwriter showcase KCRS Live!, and the return of the
Artist/Attendee Welcome Reception are all featured non-panel agenda items on
Wednesday. The ACM sponsored Music City Jam(tm) closes the evening with a
performance from superstar Taylor Swift.
Wednesday Panels: Normal People: From the Mouths of the Consumer; Label
Partnership: How to Achieve the Results You Want for Your Station; Workplace
911 (featuring Bob Rosner).
Thursday, Feb. 25:
Thursday's agenda features a number of panels previously identified as
"Track" panels. One of the day's highlights is the CMA research
presentation, which provides results from the CMA's recently completed Prime
Prospects Study and Annual Tracking Study. A follow-up workshop is held
after lunch, offering in-depth analysis of the study's findings. Sony Music
Entertainment sponsors Thursday's luncheon and performance, and WCRS Live!
is sponsored by BMI. Thursday Panels: So You Think You Know How to do an
Artist Interview? You're Wrong!; How to Increase Station Revenue and Your
Commission; The Great Playlist Debate: Can Passive be Passionate?; 360
Experience: Grab and Hold Those Listeners and Eyeballs From AM to PM;
Automotive Advertising: A Car Dealer Tells All; CMA Research Presentation;
CMA Music Research - How You Can Use It.
Friday, Feb. 26:
Friday kicks off with the Power Breakfast (formerly the Manager's
Breakfast), followed by a full day of panels. An additional Hot Topic panel
will be announced in January. Capitol sponsors Friday's luncheon and
performance, and the afternoon Town Hall session wraps up the seminar's
schedule of panels. The popular New Faces of Country Music(r) show and
dinner officially closes CRS 41. Performers for this event will be
announced in early December. Friday Panels: Zero Promotional Budget =
Doing More with Nothing, PPM Affects Every Facet of our Industry and This
Means You; Small Market Programming Solutions for When the Chips are Down;
The Gloves are Off: Arbitron vs. Nielsen; Let's Hear if for the Brands and
Industry Trends; Size Doesn't Matter: Don't Let Your Market or Label Size
Determine Your Success Online; Radio Stars: Talent Coaching and Development
for all Day-Parts; 50 Great Ideas in 50 Minutes.
A detailed schedule and descriptions of CRS 41's panels and confirmed
panelists can be viewed at the Country Radio Broadcasters website:
www.CRB.org
<http.
About CRB:
The Country Radio Broadcasters, Inc. (r) is a 501 (c) 3 non-profit
organization founded in 1969 to bring radio broadcasters from around the
world together with the Country Music Industry to ensure vitality and
promote growth in the Country Radio format. More information may be
obtained at:
www.CRB.org
<http
About CRS:
The Country Radio Seminar is an annual convention designed to educate and
promote the exchange of ideas in the country music industry. Country Radio
Seminar is a registered trademark of Country Radio Broadcasters, Inc.