Mark Shannon O’Neill fielded questions from a lot of people as he crisscrossed the country last fall speaking about PPM to clients, on panels, to industry gatherings, on Wall Street and even to the Arbitron Advisory Council. He realized that whether it was an account exec, a planner, an analyst or a group head, he seemed to be getting the same half dozen questions. He took those questions and developed this presentation.

We hear about all of the differences in PPM vs the diary, but what’s similar? Does PPM confirm what we intuitively know about our audiences? How are we going to measure radio with 1000 meters when we used to have 32,000 diaries? What’s an SPI and a DDI and what’s Arbitron doing to address the under-delivery in specific demo cells? Why is AWTE in PPM lower than TSL in diaries? How does that math work? And more.

PPM is a complex system. It doesn’t lend itself well to soundbites or blurbs in the morning trade press. But that seems to be where we are getting most of our information about PPM. As a result, there are a lot of myths surrounding PPM. This presentation will address – in plain English - the issues behind the PPM headlines. The goal is for you to walk away with answers to your questions and a better understanding of the system – not just another soundbite.

Presenter:
:Mark O'Neill - ROI Media Solutions, LLC
(Click here for Bio)