CRS 39 – Radio Sales Day, Friday, March 7, 2008
Evaluating Country Radio Sales to the next level

CRB, Inc. has designated Friday, March 7, Radio Sales Day at CRS-39. Participants will be able to learn about important topics that affect the Country format such as PPM and how to increase sales. Any General Sales Manager, Local Sales Manager or Account Executive that is not making budget and wants to succeed in a difficult year will attend the Radio Sales Day and leave with ideas that will help them succeed.
Registrants will be able to attend a full day of CRS activities as well as Friday night's annual New Faces of Country Music Show. Friday's schedule will focus on radio sales topics. The four panels include: PPM: Our New World of Selling, Ten Great Sales Ideas, Overcoming Challenges, Radio in the Digital Age and I Wish I Said That – Words that get Results.

PPM is designed to improve measurement of audiences for radio, television and cable; however the PPM environment is creating new challenges. PPM, Our New World of Selling, will have panelists who currently have PPM in their market and will educate attendees on how to sell in the PPM world. Buyers are faced with challenges; are consumers really listening to twice as many radio stations as previously thought?; is it really possible to go from top five to bottom five and vice versa? Some stations are seeing 10 times the number of listeners that they had with the diary. Every seller or manager who has PPM or is getting PPM in the next 18 months should attend as they will be provided with tools on how to prepare to sell in the PPM world.

Every sales person can use great sales ideas that they can apply in their market. By attending Ten Sales Ideas that even a PD would Love, attendees will be provided with ideas that will make them money in their market. Ideas will be shared on how to sell and make money on new CD launches. Are you in an NFL city or close by: there is an idea for a concert series – your PD will love the ideas, as the branding is good for your station. Included is a Hannah Montana Promotion that was well executed for a west coast Country station. Take these ideas back to your market!
Overcoming Challenges in a Difficult Environment will provide sellers with ideas on how to motivate their sales staffs. When your seller comes to you and indicates the market is down, how do you motivate them to make more calls and sell the power of the Country format. How does Country Radio – the most powerful format – play in your difficult environment? How do you attract new clients in a difficult environment? Are you doing everything you can to retain your radio stations best clients? With the television writers strike – does this create an opportunity for Country Radio? This panel will educate and provide tools for all sales mangers and account executives.