Panelists discuss what works and what does not work in a competitive situation. This panel will show your station how to brand events, even when they are neutral, how to be fair, but not weak, and how to avoid potentially volatile situations for both stations.

Moderator:
Scott Lindy/Sirius Satellite Radio

Panelists:
John Marks - KSON
Mike O’Brian - KUSS
Mike Moore - KWJJ
John Paul - KUPL
Brian O’Connell - Live Nation