Who doesn’t want to give their listeners cars, cash, and cool prizes without spending a dime? This panel will teach how to implement a major promotion on a pint sized budget. Four panelists will discuss specific promotions that have been successful for their clients. They will cover the promotional setup from start to finish; from creating the promotion to selling it to the client and to the station listeners.

Moderator:
Renee Fonner/ WGH

Panelists:
Kevin Neatherly - Saga Communications
James Conner - WTHI
Matt Senne - KZPK
Ric Morgan - WFYR