What is the path a song takes to go from demo to #1? This panel will allow attendees to see everything that goes into making a song a hit; from the inspiration to crafting the song, to the path the song takes through the A&R pitching process, and then the promotion road to radio and beyond. Also, get a true insiders look at how a label decides to release certain songs.

Moderator:
EJ Bernas - MCA Records

Panelists:
Brian Wright - UMG
John Ettinger - Mercury Records
Billy Currington - Mercury Records
Luke Bryan - Capitol Records