Research 101: Callout, Focus, Music Tests
Thursday, March 6, 2008
03:05 PM - 03:55 PM

Everyone in Nashville wants to know the why's and how's of radio music decisions…this panel will dissect a real life callout experience and show the attendee the challenges radio PD's and MD's have in creating their playlists. Taking all factors into account…sales, callout, chart momentum how are music decisions made?" John Hart will moderate this panel composed of an aggressive and conservative programmer, along with a VP of publishing, and a consultant…together they will decide and create a playlist for "station KHOW (how is this done)".

Moderator:
John Hart - Bullseye Marketing

Panelists:
Rusty Walker - Rusty Walker Programming
Joel Burke - KYGO
Doug Montgomery - WBCT
Lisa Ramsey - Disney Music Publishing