The Country Format Through the PPM Lens! (Sponsored by Arbitron)

Wednesday, March 5, 2008 02:00 PM - 02:50 PM

Country Programmers and Industry Executives will gain an unprecedented view of how listeners use Country radio. How often do listeners tune-in, how long do they stay each time they tune-in and when they're not listening to Country, where are they tuned? What role does employment play in Country listening? How many different audiences does a Country station have each day? What happens when the mic opens - what happens when artists visit the station? And why is station branding more important now than before? This will be the most comprehensive review Country formatted stations ever!