Driving Revenue and Listenership Through Text Messaging (sponsored by HipCricket)
Friday, March 6, 2009
11:00 AM - 11:50 AM

The panel will give proven examples of how radio stations are tapping into the behaviors and interests of more than 136 million Americans who text regularly.

Moderator:
Ivan Braiker, CEO, HipCricket

Panelists:
Keith Clark, WDSY-FM, CBS Pittsburgh
Craig Cohn, KPLX-FM, Cumulus Dallas
Kim Grant, WIL-FM, Bonneville St. Louis