What's NTR Got To Do With IT?: Localizing National Sponsors and Monetizing Annual Events (Sales)
Friday, March 6, 2009
11:00 AM - 11:50 AM

Sales avails are down – every station needs new and creative ways to generate revenue! Now more than ever nontraditional revenue is important to all stations. NTR: Localizing National Sponsor and Monetizing Annual Events, will have panelists who currently have success in developing and selling NTR programs. How do you work with a record label company? Who do you target at the large department store? How do you get thru the gatekeeper? How do you use your assets to develop a program. Attend this session and walk away with several new ideas…

Moderator:
Natalie Conner - WXTU

Panelists:
Greg Burns - KMLE
Paul Williams - Sony Music Entertainment
Jackie Campbell - WUSN