Is the PPM environment is creating new challenges? PPM, selling the country format, will have panelists who currently have PPM in their
market and will educate attendees on how to sell in the PPM world. Buyers are faced with challenges; are consumers really listening to
twice as many radio stations as previously thought?; is it really possible to go from top five to bottom five and vice versa? Some stations are seeing 10 times the number of listeners that they had with the diary. Every seller or manager who has PPM or is getting PPM in the next 14 months
should attend as they will be provided with tools on how to prepare to sell in the PPM world.

Moderator:
Lon Helton - Country Aircheck

Panelists:
Gary Marince - Arbitron
Dave Chipman - Arbitron
Mark Kriechen - KKBQ - Cox 45