The Country Music Association unveils key findings from its 2008 Country Music Consumer Segmentation Study conducted by Leo Burnett Co. and Starcom MediaVest Group.  The compelling new research quantifies the notable size and multi-faceted nature of the Country Music fan base, and includes details such as segment behavior and opinions regarding Country radio and other media, music consumption and tastes, and detailed analysis that may surprise you. Carol Foley (EVP, Director of Research Services for Leo Burnett) and Jana O'Brien (retired EVP, Chief Consumer Officer for Starcom MediaVest Group and current Principal for The Right Brain Consumer Consulting, LLC) present the session.

Presenters:
Carol Foley - Leo Burnett
Jana O'Brien - The Right Brain Consumer Consulting, LLC