Once upon a time, there was one country format and one country audience target, and country was the format which refused to fragment.  No more.  Now, there are many successful approaches to winning loyalty and audience shares.  This panel will dissect various approaches, based on evolving expectations of our broad potential demographic.

Moderator:
Jaye Albright - Albright & O’Malley

Panelists:


Larry Johnson - Paragon Media Strategies
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Howard Kroeger - Inventor / Consultant - Hank FM
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Keith Montgomery - WIBW

Jeff Vidler - Angus - Reid Media Strategies

Tim Butler - KGNC