With more and more PPM markets coming on line, our understanding of how listeners consume Country Radio gets greater daily. Our guests will see for the first time how and when Super Heavy Users of Country radio listen. What makes the listener tune-away to another station, does it matter where I place my stop-sets and if I break a new song or artist in evenings, what happens when I change categories and move the song to earlier dayparts - is that a whole new audience? And, we'll be seeing Media Monitor's brand new MScore Switching tool which helps PDs understand the life cycle of a song.

Special guest presentors Ms. Jaye Albright and Philippe Generali help with the interpretation.


Presenter:


Gary Marince/Arbitron


Jaye Albright - O'Malley & Albright Consulting

Philippe Generali - Media Monitors.