Nielsen is Arbitron’s first competing ratings service since Birch left the business. This panel will delve into the strengths and weaknesses of Arbitron and Nielsen using competitive comparisons and approaches. We will reveal the differences between Arbitron and Neilsen ratings, educate attendees with side by side comparisons, and what the two companies are learning about country listeners that will benefit sales and programming. Listen as Arbitron and Nielsen dialog and poke holes in the one another’s approach. Better samples and lower rates are the promise of the new competition.