| PPM Affects All of Us, and This Means YOU! | ||
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Anyone and everyone who makes a living in the country music biz needs to be at this panel. Whether people realize it or not, ALL are impacted by this new technology and methodology of audience measurement. Every facet of our industry stands to lean from PPM and the lessons of PPM are applicable to every market size. It is not only radio programming staffs who need to know what PPM is doing in their market, but artists, songwriters, producers, retailers, advertisers, record companies, and the list goes on. This will be a “PPM 101 Experience” to learn what it is and how to be ready for it.
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