Zero Promotional Budget = Doing More with Nothing
Friday, February 26, 2010
9:00 AM - 9:50 AM

Well we’ve all heard we’re all in the same boat, but who is out there making sure it doesn’t sink? The promotions team, wait, make that the promotion person is out there putting the best face forward for the station on the streets and having give a-ways without a promotional budget, but just how are they doing this? This panel will teach you how to find more FREE stuff and how to benefit from trade both big and small. This is not your cookie cutter, “here’s a great promotion that will work in your market”. It doesn’t matter what size market you’re in right now, or the size of your budget. These ideas will work for everyone.

Moderator:

Panelists:
Valerie Ealey, Cumulus Media Nashville.
Melissa Fisher, Susan G. Komen Race for the Cure and South Central Radio
Kelly Hancock/Coupon Gal