Circle the Wagons: Let No Listener Escape!

With the constant bombardment of stimuli through multiple channels, we will explore ways to grab your listeners from first thing in the day, hold them in their car, at their office, when they are online, on their phones, and back to their cars and home. You’ll come away with ideas to recycle listeners across your brand platforms. This panel will teach you how to increase wake-up, commuting, workday and weekend radio use, and how to increase website hits through social networks.

Moderator:
Paul Williams/Sony Music

Panelists:
Michael Deputato/UMG
Heidi Heinz/WQYK
Cody Alan/ CMT
Craig Cohn/KPLX