CRS 37 RESEARCH
Last year, Edison Media Research and the CRB brought you the largest study ever of Country's P-1 Listeners, and the news was very good for Country in 2004. With new artists, new threats, and a new American Idol, how will the format fare one year later? This year's study is over twice as large, with new questions, new answers and the definite look at the road ahead through the eyes of Country radio's most active listeners. We will compare 2005 to 2004, and look at the impact of satellite radio, television, and the Internet, as well as a snapshot of Country's hottest new artists.

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CRS 36 RESEARCH
This year’s Country Radio Seminar® Research Study featured the largest sample of Country P1’s ever surveyed with over 11,000 respondents. A P-1 listener is defined as a radio station’s most important audience. They are the listeners who are already highly engaged and contribute most of the listening done to Country radio.

Edison Media Research, in conjunction with thirteen Country radio stations across the U.S., emailed P-1 Country Radio listeners to invite them to participate in this important study over the Internet and thousands answered the call. Respondents were asked a series of questions about their music tastes, lifestyle, and their perceptions of Country Music and Radio.

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CRS 34 RESEARCH
This national survey of Country Music from the viewpoint of the younger generation was presented at the 34rd Annual Country Radio Seminar. Some of the questions the study addressed include, “Why are a number of 15 to 29 year-olds resistant to listening to Country Music?”, “How can the Country Music industry battle the dominance of Hip-Hop and R&B among these younger listeners?”, and “What marketing strategies can be developed to win them over?”

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CRS 33 RESEARCH
Utilizing political research techniques, Edison Media Research developed a unique view of Country music for presentation at the 33rd Annual Country Radio Seminar. A non-traditional look at the music programmed at Country radio to help strengthen the format and broaden the Country listener base.


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CRS 31 RESEARCH
The follow-up to Larry Rosin’s groundbreaking CRS 30 study, “A Statistician Looks At Country,” is now available online. The study was sponsored by Country Radio Broadcasters and the results were presented at CRS2000 on March 3rd in Nashville.

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CRS 30 RESEARCH
The study presented by Larry Rosin at CRS 30 is still available online. Edison Media Research conducted this national survey of 611 country music listeners to explain the erosion in Country radio listening and to provide ideas for restoring positive momentum to Country radio. The study was sponsored by Country Radio Broadcasters and the results were presented on March 11th, 1999.

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